Are you interested in testing our corporate solutions? That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. In 2018, Pinterest conducted a survey that found 72% on Pinterest users are inspired to shop when they weren’t really looking to purchase anything. Which social media services are age restricted? 42% of the world's population — a whopping 3.2 billion people — use social media. Hands Smartphone. This graph shows the stats of social media in Africa based on over 10 billion monthly page views. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 149 166 14. Then you can access your favorite statistics via the star in the header. You need a Single Account for unlimited access. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. Statista. Khoros provides a seamless experience for your customers, https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/, https://www.pewresearch.org/internet/fact-sheet/social-media/, https://www.statista.com/statistics/246222/share-of-us-internet-users-who-use-facebook-by-household-income/, https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/, https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/, https://www.statista.com/statistics/246204/share-of-us-internet-users-who-use-instagram-by-household-income/, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/, https://www.statista.com/statistics/421169/most-followers-instagram/, https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data, https://mention.com/en/blog/instagram-engagement/, https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales, https://investor.pinterestinc.com/press-releases/press-releases-details/2019/Pinterest-Announces-First-Quarter-2019-Results/default.aspx, https://www.statista.com/statistics/246183/share-of-us-internet-users-who-use-pinterest-by-age-group/, https://www.statista.com/statistics/246187/share-of-us-internet-users-who-use-pinterest-by-household-income/, https://newsroom.pinterest.com/en/post/pinterest-100-the-top-trends-for-2019, https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest, https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/, https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/, https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/, https://www.brandwatch.com/blog/most-twitter-followers/, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/, https://blog.twitter.com/en_us/a/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter.html, https://s22.q4cdn.com/826641620/files/doc_financials/2019/q3/Q3-2019-Shareholder-Letter.pdf, https://news.linkedin.com/about-us#statistics, https://www.statista.com/topics/951/linkedin/, https://www.similarweb.com/website/linkedin.com#overview, https://www.businessofapps.com/data/linkedin-statistics/, https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/, https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/, https://mashable.com/article/apple-most-popular-iphone-apps-2019/, https://www.statista.com/statistics/814067/share-of-us-internet-users-who-use-youtube-by-household-income/, https://www.alexa.com/siteinfo/youtube.com, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/, https://www.statista.com/statistics/814303/snapchat-users-in-the-united-states-by-income/, https://www.statista.com/statistics/326460/snapchat-global-gender-group/, https://influencermarketinghub.com/snapchat-statistics-revenue/, https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdf, Facebook has 2.7 billion monthly active users, 34% of people that are 65+ years old use Facebook, 85% of households with an annual income of less than $30,000 use Facebook, 88% of households with an annual income between $30k-$60k use Facebook, 81% of households with an annual income between $60k-$70k use Facebook, 88% of households with an annual income between $70k-$80k use Facebook, 86% of households with an annual income between $80k-$100k use Facebook, 86% of households with an annual income above $100,000 use Facebook, On average, Facebook users spend 35 minutes a day on the platform, 96% of users access Facebook via mobile devices, 25% of users access Facebook via laptop or desktop, Instagram has 1 billion monthly active users, Instagram has 500 million active daily users, 8% of people that are 65+ years old use Instagram, 44% of households with an annual income of less than $30,000 use Instagram, 45% of households with an annual income between $30k-$60k use Instagram, 36% of households with an annual income between $60k-$70k use Instagram, 55% of households with an annual income between $70k-$80k use Instagram, 46% of households with an annual income between $80k-$100k use Instagram, 60% of households with an annual income above $100,000 use Instagram, On average, Instagram users spend 53 minutes a day on the platform, An estimated 71% of U.S. businesses have Instagram accounts, 83% on Instagram users say they discover new products and services on Instagram, Pinterest has 322 million monthly active users, 15% of people that are 65+ years old use Pinterest, 18% of households with an annual income of less than $30,000 use Pinterest, 27% of households with an annual income between $30k-$74,999 use Pinterest, 41% of households with an annual income above $75,000 use Pinterest, On average, Pinterest users spend 14.2 minutes per visit on the platform, 80% of users access Pinterest via mobile devices, 90% of weekly pinners used Pinterest to make purchase decisions, Pinterest drives 33% more referral traffic to shopping sites than Facebook, People who travel are 2X more likely to use Pinterest, Twitter has 330 million monthly active users, 7% of people that are 65+ years old use Twitter, 23% of households with an annual income of less than $30,000 use Twitter, 36% of households with an annual income between $30k-$74,999 use Twitter, 41% of households with an annual income above $75,000 use Twitter, On average, Twitter users spend 3.39 minutes per session, 67% of B2B businesses are using Twitter as a digital marketing tool, 77% of Twitter users have a better impression of a brand when they respond to a tweet, In Q3 2019, Ad engagement on Twitter was up 23%, LinkedIn has 260 million monthly active users, 3% of people that are 55+ years old use LinkedIn, 27% of households with an annual income of less than $30,000 use LinkedIn, 3.8% of households with an annual income between $30k-$60,000 use LinkedIn, 40% of households with an annual income between $60k-$70k use LinkedIn, 49% of households with an annual income between $70k-$80k use LinkedIn, 50% of households with an annual income between $80k-$100k use LinkedIn, 60% of households with an annual income above $100,000 use LinkedIn, On average, LinkedIn users spend 6 minutes and 7 seconds per session, 57% of LinkedIn traffic is through mobile devices, YouTube has 2 billion monthly active users, 58% of people that are 56+ years old use YouTube, 83% of households with an annual income of less than $30,000 use YouTube, 81% of households with an annual income between $30k-$60k use YouTube, 80% of households with an annual income between $60k-$70k use YouTube, 80% of YouTube users have an annual income between $70k-$80k use YouTube, 82% of households with annual income between $80k-$100k use YouTube, 89% of households with an annual income above $100,000 use YouTube, On average, YouTube users spend 11 minutes and 43 seconds per day on the platform, Over 70% of YouTube views are on mobile devices, Snapchat has 381 million monthly active users, 4% of people that are 56+ years old use Snapchat, 32% of households with an annual income of less than $30,000 use Snapchat, 33% of households with an annual income between $30k-$60k use Snapchat, 31% of households with an annual income between $60k-$70k use Snapchat, 42 of households with an annual income between $70k-$80k use Snapchat, 39% of households with an annual income between $80k-$100k use Snapchat, 39% of households with an annual income above $100,000 use Snapchat, On average, Snapchat users spend 30 minutes per day on the platform, The Snapchat application is in 2nd place for overall mobile usage. Make the most out of your social media marketing with the numbers below: 2018: Social Media Trends to Consider. In the US, though, this percentage is much higher. Saudi youth make up to 75% of the total UAE population. 117 169 22. Some of these statistics were found on the Instagram Press page while others were found through third-party demographic research. According to Pew Research’s most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Back when the First Amendment was ratified, in 1791, guaranteeing Americans freedom of speech and press, both public speakers and media outlets were scarce. Today, Saudi Arabia has the largest social media presence in the world. That’s why we’ve done all the heavy lifting for you. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform [Graph]. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. This presents marketers with an opportunity on one hand and a challenge on the other. You can only download this statistic as a Premium user. In the US, though, this percentage is much higher. Please create an employee account to be able to mark statistics as favorites. However, it’s important to note that usage among teens have dropped in favor of YouTube, … Learn more about how Statista can support your business. In, GlobalWebIndex. The study found social media users were 22 per cent more likely to have felt on the point of a nervous breakdown. largest Snapchat age demographic, however, is 18- to 24-year-olds. funny pet videos). The Manifest surveyed 627 social media users from across the U.S. to understand how social media use varies across generations and what types of content fuel their social media habits. Our updated 2021 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. You can also search for profiles of other users by using their search filters like location, gender, age, etc. This includes Facebook, Snapchat, Twitter, Instagram, Musical.ly and Skype. November 17, 2014. Social Media by the Numbers. Gender distribution on social media in the United Kingdom (2019). Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age. Please do not hesitate to contact me. This is arguably the beginning of social media as we know it. 18-24 year-olds are the runners-up with a share of 32.7%. Benefits of social media marketing worldwide 2020, Facebook brand post engagement 2019, by vertical, Number of Instagram business profiles 2016-2017. After analysing the media use of approximately 2,000 three to 15-year-olds across the country, it found that a number of young children have their own social media accounts. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2021? So that means that 57 percent of the world’s population is on the internet. A fairer way to look at the social media age distribution From this we can tell that while more 25-54 year olds using social media than 18-24, there isn’t as big a difference as previously thought. Which networks should your business prioritize? This chart shows the total number of Internet users showing that 8% of the world's internet users are not on social media, which suggests opportunities for future growth. Nearly all other social media services require users to be at least 13 years of age … Consider these findings from Statista: The development of social media started off with simple platforms. General Social Media. This statistic is not included in your account. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Users will now need to be 16 to use WhatsApp. Facebook, on the other hand, has a fairly even spread of users across most age groups. Italy has seen a 70% increase in time users spend on social media since the crisis arrived. And 70% of users discover new products via the platform. Directly accessible data for 170 industries from 50 countries As soon as this statistic is updated, you will immediately be notified via e-mail. 184 162 24. Pew also covers the popularity of the social networks across Age, Gender, and education: A 2020 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Wordcloud Tagcloud. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. Which social media services are age restricted? The ideal entry-level account for individual users. Source: Talkwalker Quick Search Arrows Marketing. Home internet and social media usage Use of the internet and social media and how long we use it for. Social media demographics help you set up marketing personas and understand your ... this number is higher than Instagram’s and Snapchat’s own daily users. Most Instagram users are between 18 to 29 years of age with 32% of Instagram users being college students. Then you will be able to mark statistics as favourites and use personal statistics alerts. As of January 2020, there were more than 3.8 billion social media users in the world. The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. Values may not add up to 100 percent due to rounding. Although most social media platforms like Twitter and Facebook require users to be at least 13 years old to register, Indonesian lawmakers disagree stating they lack regulations and would benefit from a higher age limit to protect children online. Businesses can use this report to better understand their consumers’ social media habits and what types of content on which platforms might appeal most to their target audience. 2021 LinkedIn demographics data: Monthly active users. About 56% of US youth have their own social media accounts, according to Common Sense Media. Close to half the world’s population (3.03 billion people) are on some type of social media. facts. 137 165 29. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively. 136 202 9. Except for those aged 65 and older, the majority of Americans in different age groups use Facebook. You can also post images, like on Instagram, and others can like and comment on them. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. While it’s also available in other languages, it is mostly popular among Russian speakers. The United States. Please authenticate by going to "My account" → "Administration". More people are online than those who aren’t online. Utilize motivations for better marketing. Helpful numbers to keep in consideration: The world population is 7.6 billion and the internet has 4.1 billion users. Instagram, Snapchat remain especially popular among those ages 18 to 24 As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. Networks Personal Users. As a primarily professional networking social media platform, it makes sense that the platform would reflect the current workforce. (November 17, 2014). This is arguably the beginning of social media as we know it. 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For some kids, this is 13 years and for other kids it may be 15 years. % of U.S. adults who use at least one social media site, by age 18-29 30-49 50-64 65+ 2006 2008 2010 2012 2014 2016 2018 0 25 50 75 100 Source: Surveys conducted 2005-2019. "Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform." In comparison to the other social media platforms mentioned in this article, Facebook has many users in their 40’s to 60’s age groups. This majority has been the game changers which has thrust Saudi Arabia to the top position on the global social media charts. VK is a Russian social media site. Kim and Pete agree age 13+, because this is Facebook’s required minimum age by law. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. Knowing who’s using each social media platform and engaging those people are different beasts. Given that Facebook is the number one platform for adults, understanding its audience is crucial for devising the social media strategy for your business. 129 138 20. ", GlobalWebIndex, Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform Statista, https://www.statista.com/statistics/274829/age-distribution-of-active-social-media-users-worldwide-by-platform/ (last visited January 24, 2021), Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform, Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Fastest-growing English-language influencers on Instagram 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Social media platforms used by marketers worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Social media usage activities in Arab countries 2014, Most popular social media in Arab countries 2014, Social media usage in enterprises Sweden 2016, by size class and type of social media, Leading social networks ranked by monthly market share in Greece 2015-2020, Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group, Time per day spent on social media in the UK 2014, by age and gender, Number of users of social networks for professionals in China 2012, Leading social networks ranked by market share in Greece 2010-2019, Frequency of social networking in the age group of 45-54 years in Finland 2020, Social media in enterprises Sweden 2016, by industry and type of social media, Frequency of social networking in the age group of 25-34 years in Finland 2020, Frequency of social networking in the age group of 16-24 years in Finland 2020, Market share of leading social media websites in Italy 2020, Canadians who need to check social media daily 2018-2019, Costa Rica: mobile social media visit share 2020, Social network user growth in the United Kingdom (UK) 2012-2017, by age, Trust in social media content in the United Kingdom (UK) 2013, by age, Consumer behavior on social networks in China 2012, Duration of social network membership in China in 2010, by user group, Google, Amazon, Facebook, Apple, and Microsoft (GAFAM), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, 20.6 percent of Facebook users were aged between 25 and 34 years. So, let’s dive in and review the 2018 stats relating to each platform beginning with the most popular, Facebook. Social media is more popular than ever. GlobalWebIndex. and over 1 Mio. This statistic shows the average age of social media users, sorted by platform. 595 547 107. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. We know that less 18-24 year olds use social media, probably because there is more opportunity for offline socialising. Social media sites measure the number of unique users on the platform each month as a metric of success. Social media users by network and age.